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New Zealand Casino revenue boost by Asian High Rollers

new zealand casino revenue boost by asian high rollers

Casino operators in New Zealand have reported a revenue increase of 8.7% since last years, all of it thanks to more Asian VIP customers visiting their country. They have noted a 42% increase in turnover in the fiscal year ending June 30. Normalized earnings before taxes, interest, depreciation and amortization were up 35.1% while the normalized revenue had jumped by 42.6%. Their net profit rose 31% which is a significant boost in just a year.

Growth in this business is attributed to the expanded sales and the marketing teams of said casinos. But the most important factor it would seem is their VIP programs which have started focusing more and more on Asian VIP customers who are visiting New Zealand. This has continually increased the traffic of Asian tourists who mostly venture to New Zealand for gambling. It seems that Asian high rollers have taken a liking to the beautiful casinos which litter New Zealand as more and more of them are pouring in and increasing the revenue in all of them.

This is yet another case which clearly shows that the entire area of Asia Pacific is slowly but surely becoming a huge gambling hub. Other countries are also joining in on this trend and lately big names in the casino industry have announced their interest in building a lot more casinos in the area.

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